I recently read an idea for a new agency model in the comments section of one of the multifarious creative blogs out there. It struck me as sheer brilliance. Here’s how it works.

Basically, you pick a brand (any brand) and start doing advertising on its behalf.

You don’t need their permission, which straight away cuts out the stress and expense of the pitch process. Plus, imagine how cool the work would be if you didn’t have a pesky brief to fulfil, constraining brand guidelines to consider or even anyone else’s opinions corrupting your pristine vision.

You continue doing this free of charge until, inevitably, the brand in question becomes a world-famous category leader. And here’s the clever bit.

You then demand huge sums of money from said brand – otherwise you will STOP what you’re doing.

I’m currently looking to raise the (substantial) capital needed to get this idea up and running. If you’re interested, you know where to find me.

What could possibly go wrong?